01
Content that scales faster than you can write.
AI Business BriefNews engine · weekly video + LinkedIn
About
01 / 08
Who we are
Appify Digital
Tullamore · London · Global
Apps since 2019.
AI since it actually
worked.
Irish studio, Tullamore-based, shipping apps for NHS, Subway, Colgate and JD Sports since 2019. Appify Intelligence exists because our app clients kept asking us to rebuild the workflow underneath the app — not the app itself.
Since
2019
app studio, then AI
Rating
5.0 ★
22+ reviews · Clutch, GoodFirms
Reach
UK · IE · US
SME → enterprise
About · Appify
Proof, not pilots
Built in-house
Genio
Voice coaching agent. Live on OpenAI Agents SDK. You’ll meet it on slide 06.
AppifyWebX
Production web in 24 hrs. Internal tooling before it became a product.
AppifyX
Agency resource & profitability ops. We eat our own cooking.
Same team, two brands — Appify Digital ships apps, Appify Intelligence ships AI. One company (Appify Ltd.), one CEO, one CTO, one P&L.
The Fold · Spencer Street · 21 Apr 2026
02 / 08
Appify Digital · appifyintelligence.com
Appify Digital
AI that earns its keep
Redesigning
the boring middle
of your business.
Four stories about content, dashboards, engagement, and leads —
and what actually happens when you stop selling AI
and start rebuilding the workflows underneath it.
Roadmap
03 / 08
Four stories
00
What we'll cover
Four
stories.
Each one started with a problem we — or a client — were sick of. Each one ends with something actually working.
Then an honest note on what AI still gets wrong.
02
One pane of glass over it all.
Intelligent dashboardsAsk the business · oversee the AI
03
Engagement without the chatbot feeling.
GenioVoice coaching agent
04
Leads that qualify themselves.
Upwork + AI Lead QualInbound triage
04 / 08
Content
01
Content
Content
that scales
faster than
you can write.
A polished, on-topic video — scripted, voiced, cover art, final render — produced in minutes, not days. We built it to ship our daily AI Business Brief. The same pipeline scales to any business where being current is a moat.
Speed
Minutes
headline to finished video
Marginal cost
Near zero
per episode, per topic
Reuse
Any vertical
law, finance, health
01 · News engine
Proven engine · new application
The publishing loop
Ingest
→
Cluster
→
Draft
→
Voice
→
Render
→
Publish
The AI does the reading and drafting. A human still decides what goes out.
Same infrastructure we ship for irelandnews.ie and novinesrbija.rs. The AI Brief is that engine pointed at a different feed list.
Point it at any feed list.
Vertical 01 · Law
Weekly case-law roundup. Clerks read 200 pages; AI drafts a 2-minute briefing.
Vertical 02 · Finance
Daily portfolio-company news. Fund partners get a voiced brief, sector-filtered.
Vertical 03 · Internal comms
Monday “what shipped last week” video, auto-drafted from ticket data.
05 / 08
Dashboards
02
Dashboards
One pane
of glass
over it all.
Ask the business. Oversee the AI. Pull the leash.
Audit
Every answer shows its working.
Override
A human is one click away.
Measure
Profit is the honest scoreboard.
Scope
All three engines
Leash
AI on a short rope
Oversight console
Live across News · Genio · Lead qual
Four questions, zero dashboards built
Ask 01 · KPIs
“Give me insight into our KPIs this month.”
→ 4-section report.
Ask 02 · People
“How are we looking with leave requests?”
→ Pending approvals, pulled live.
Ask 03 · Planning
“Graph resource allocation next quarter.”
→ Chart + 50-row breakdown.
Ask 04 · Calendar
“What are upcoming public holidays?”
→ Single-section answer.
06 / 08
Engagement
03
Engagement
Engagement
without the
chatbot
feeling.
Guardrails layer
Agents SDK · Realtime API
2–5 sentences
one question per turn
always paraphrase
Stage 01
Check-in
Voice opens the session. Reads energy.
Stage 02
Reflection
Paraphrases back. One question per turn.
Stage 03
Recommendation
Grounded in a real coaching framework — at scale.
Platform
OpenAI Agents SDK
Realtime voice
Realtime voice
Methodology
S. Gribben
Executive coaching
Executive coaching
02 · Genio
Personal coach, in your pocket
Sample turn
You
"I had a rough week with the team."
Genio
Rough how — the kind that drains you, or the kind that makes you second-guess yourself?
Two sentences. One question. Paraphrases back. That's the whole guardrail.
07 / 08
Leads
04
Leads
Find the leads.
Qualify
the leads.
Lead gen · Upwork automation
Bot scans Upwork, scores every job against our fit, and posts the winners to a Discord channel — with budget, signals, and an AI take. One click drafts the proposal; Apply, Reject, or give feedback — the system learns from each call.
Scan
Score
Post
Draft
Learn
Qualification · Form → callback → CRM · under 30 seconds
Step 01
Form submit
Name, number, brief. That's it.
Step 02
AI voice call
Callback inside 30 seconds.
Step 03
Transcript
Call attached to the lead record.
Step 04
Smart routing
Routed by skills, availability, fit.
Step 05
Right human
Human picks up. No lead goes cold.
03 · Lead gen + qualification
Upwork lead bot · #upwork-leads channel
Live trace · one lead
t + 0s
Form submit · name, number, brief
t + 30s
AI calls back · natural voice, qualifying questions
t + 2m
Transcript · merged with the form in CRM
t + 5m
Routed to human · if score clears threshold
The delay between warm and cold is where leads die. We closed it to 30 seconds.
AI qualifies. A human closes.
The first conversation is free
08 / 08
Thank you
08
Close · the offer
If any of this
looked like
your Tuesday
come find us.
No pitch. Just a conversation, whenever you want one.
Get in touch
Appify Digital
Email
karl@appify.digital
Web
appifyintelligence.com
Scan to get in touch